The StepTour Platform

Interactive demo software for the whole customer journey

Record your product once, and let AI turn it into guided tours for your website, sales outreach, onboarding, and documentation — no code, no video editing.

Capture

Record real product flows in your browser

The StepTour Chrome extension records your product as you use it. Every click captures a screenshot, highlights the element you clicked, and becomes a guided step — while typing, scrolling, and drag-and-drop are recorded as video so the demo feels alive.

There is nothing to install in your product and no environment to maintain: you record the real interface your customers will see.

  • One-click recording from the browser toolbar
  • Automatic screenshots and element highlights per step
  • Video capture of typing, scrolling and drag-and-drop
Get the Chrome extension
Enhance with AI

AI writes the copy, records the voice, and translates

Raw recordings become polished demos automatically. AI rewrites each step into clear, benefit-oriented copy, generates natural voiceovers with OpenAI or ElevenLabs voices, and translates the whole demo into 19+ languages with one click.

Every translation is an independent, editable version — so your German demo can differ from your English one where it should.

  • AI-generated step text you can review and edit
  • Natural text-to-speech voiceovers
  • One-click translation into 19+ languages
Edit & brand

A visual editor that keeps every demo on-brand

Fine-tune every step visually: choose between tooltips, hotspots, text modals, and media modals, add smart zoom and spotlight to focus attention, and insert intro or chapter slides where the story needs them.

Brand colors, fonts, and button styles are set once at workspace level and applied to every demo automatically — with per-demo overrides when you need them.

  • Tooltips, hotspots, text and media modals
  • Smart zoom and spotlight with adjustable focus
  • Workspace-level branding, per-demo overrides
Share & embed

One link everywhere — website, email, docs

Publish a demo and share its permanent link, or paste a single embed snippet to render it inside any website, help center, or knowledge base. Group related demos into playlists with chapter navigation for onboarding flows and feature tours.

Keep improving after launch: edits are saved as a draft until you republish, and your audience always sees the last published version on the same link.

  • Permanent share links that survive edits
  • Responsive iframe embed for any website
  • Playlists with multi-chapter navigation
Measure & convert

Analytics, intent scoring, and lead capture

Every viewer session is tracked: engagement, time per step, completion rate, and an intent score that surfaces your hottest prospects. See which demos convert and where viewers drop off.

Turn attention into pipeline with call-to-action buttons at any step — capture leads with the built-in form or sync them straight to HubSpot with full engagement context.

  • Per-step engagement and completion analytics
  • Intent scores that rank your viewers
  • Built-in lead forms and HubSpot sync
AI-native

Build and analyze demos from your AI assistant

StepTour ships with an MCP connection, so assistants like Claude can create demos, rewrite step text, and read analytics for you. Describe the tour you want in chat — your assistant does the clicking.

Good to know

Interactive demo software, explained

What is interactive demo software?

Interactive demo software lets you capture your product as a click-through, guided experience instead of a static video or screenshots. Viewers click through real screens at their own pace, guided by tooltips and highlights. StepTour records your product with a Chrome extension, enhances the result with AI, and publishes it as a shareable link or embed. Get the Chrome extension →

How is an interactive demo different from a video?

A video plays passively from start to finish, while an interactive demo responds to the viewer: they click the actual buttons, follow highlighted elements, and control the pace. That produces higher engagement and gives you per-step analytics — you can see exactly where viewers drop off, which is impossible with a plain video.

Do I need a developer to create a demo with StepTour?

No. If you can click through a website, you can build a StepTour. The Chrome extension records every click as a step with a screenshot and element highlight, AI writes the step text, and the visual editor lets you fine-tune everything without code. Embedding a finished demo on your website is a single copy-paste snippet. Get the Chrome extension →

Which languages can StepTour translate demos into?

StepTour translates demos into 19+ languages with one click. Each translation becomes an independent version of the demo, so you can edit the wording per language and share language-specific links to different markets.

Can I use my own branding in demos?

Yes. You set brand colors, fonts, and button styles once at workspace level, and every demo follows them automatically. Individual demos can override the defaults, and paid plans can remove the StepTour badge from the player entirely.

How do I share a finished demo?

Every published demo gets a permanent share link, and an embed code renders it inside a responsive iframe on any website, help center, or documentation page. You can keep editing after publishing — changes stay in draft until you republish, and the link never breaks.

How does lead capture work in StepTour?

You add call-to-action buttons at any step of a demo. A built-in lead form captures name and email, or you connect HubSpot and sync leads straight into your CRM. Every CTA click and form submission is tracked in the analytics dashboard together with the viewer's engagement and intent score.

Can AI assistants work with StepTour?

Yes. StepTour offers an MCP (Model Context Protocol) connection, so AI assistants like Claude can create demos, update step text, and read analytics on your behalf. You describe what you want in chat, and the assistant works directly against your StepTour workspace.

Is there a free plan?

Yes. The free plan includes published tours, the Chrome extension recorder, AI step text, and sharing by link — no credit card required. Paid plans add unlimited tours, custom branding, analytics, lead capture, and more. Get the Chrome extension →

See the platform from the inside

Record your first interactive demo in minutes. Free to start, no credit card needed.